Granville Island Brewing


Granville Island Brewing had carved out a unique place in the Vancouver beer category. Beloved by locals and tourists alike, GIB needed to update its image while maintaining its local and craft beer feel. The challenge was to freshen up the packaging while maintaining GIB’s image as a local icon. Through our discovery process we found that each neighborhood of the city had its own personality. The collages of those personalities truly define Vancouver as a whole. So much so, you can see how it became the key ingredient in refreshing the packaging.


When Granville Island Brewing wanted to launch a wheat ale, we were given the task to name it, design and produce the packaging, and create a complementary ad campaign. The beer quickly became one of Vancouver’s favourite summer time brews.