So Nice


To change the way people viewed So Nice we had to tap into the value set of their target audience, who were identified as caring, curious and committed to sustainability. It was our aim to provide meaning to a product beyond just its functional use.

We utilized Facebook to anchor a consumer contest that questioned our target, ‘How would you spend $5000 towards a better organic world?’ The contest was supported via online ads, print, packaging, panel stickers and in-store signage. Users uploaded their ideas, and in just a month, the number of So Nice Facebook ‘fans’ increased by 400%.